Our Principles

By aligning our operations and practices with the Sustainable Development Goals (SDGs), we contribute to a more sustainable and responsible travel industry. These measures enable us to operate more sustainably, reduce our ecological footprint, and contribute positively to local communities and ecosystems.

Environmental Sustainability

1. SDG 7 (Affordable and Clean Energy):

• Using cleaner energy sources such as hybrid propulsion systems to reduce reliance on fossil fuels.
• Invest in renewable energy technologies like battery, solar and wind for auxiliary and onboard power.

2. SDG 12 (Responsible Consumption and Production):

• Minimise food waste through improved inventory management and food donation programs.
• Implementation of waste reduction programs, such as minimising single-use plastics and improving recycling systems onboard.
• Promote sustainable sourcing of food and materials.
• Replace single-use plastics with biodegradable or reusable alternatives onboard.

3. SDG 13 (Climate Action):

• Supporting carbon offset initiatives and programmes.
• Optimise ship routes to reduce fuel consumption and emissions.
• Reduce greenhouse gas emissions by adopting energy-efficient technologies.

4. SDG 14 (Life Below Water):

• Invest in advanced ballast water treatment systems.
• Prevent ocean pollution by treating wastewater onboard, reducing harmful emissions, and enforcing strict no-dumping policies.
• Support ocean clean-up initiatives and marine biodiversity research programs by partnering with marine conservation initiatives to protect biodiversity.

5. SDG 6 (Clean Water and Sanitation):

• Use advanced and state-of-the-art wastewater treatment systems to ensure clean water discharge.
• Educate residents and crew on water conservation practices.

Economic and Social Responsibility

6. SDG 8 (Decent Work and Economic Growth):

• Ensure fair wages, safe working conditions, benefits, training opportunities and access to professional development for all employees, including onboard staff and those in local port economies.
• Promote responsible tourism that supports local businesses in port destinations.

7. SDG 9 (Industry, Innovation, and Infrastructure):

• Support green technologies and reduce emissions during docking.

8. SDG 11 (Sustainable Cities and Communities):

• Utilise shore excursion programs that avoid overcrowded destinations.
• Work with local governments to manage tourist flows sustainably and equitably.
• Partner with port cities to manage the impact of tourism sustainably, ensuring benefits to local economies while minimising overcrowding and environmental strain.

9. SDG 1 (No Poverty):

• Support communities in port destinations by sourcing local products and services.
• Fund social programs that create jobs and improve livelihoods in tourism-dependent areas.

Education and Awareness

10. SDG 4 (Quality Education):

• Provide onboard educational programmes, workshops and talks about sustainability, marine conservation activities, ecosystems, and awareness to residents and crew, fostering a deeper understanding of global challenges.

11. SDG 5 (Gender Equality):

• Promote gender equality in hiring practices, particularly in port economies.

Health and Well-being

13. SDG 3 (Good Health and Well-being):

• Maintain high health and safety standards onboard to protect residents and crew.
• Offer wellness programs and activities that promote physical and mental health for residents and crew.

14. SDG 2 (Zero Hunger):

• Reduce food waste by using advanced inventory systems and donating excess food to communities in need.
• Source sustainably grown and fair-trade food for onboard meals.

Biodiversity and Conservation

15. SDG 15 (Life on Land):

• Support conservation programs to protect and respect terrestrial ecosystems, wildlife, and cultural heritage in port destinations.
• Avoid excursions that involve harmful interactions with wildlife or damage to natural habitats, such as deforestation or habitat destruction.

16. SDG 14 (Life Below Water):

• Adhere to “green zones” around ports where cruise ships limit or eliminate harmful activities like anchoring on coral reefs.
• Sponsor marine biodiversity monitoring and protection initiatives.

Innovation and Technology

17. SDG 9 (Industry, Innovation, and Infrastructure):

• Use AI and data for real-time monitoring of energy use and emissions.
• Implement cutting-edge technologies to reduce drag and improve fuel efficiency.

Community and Cultural Development

18. SDG 10 (Reduced Inequalities):

• Ensure local communities receive a fair share of the economic benefits from tourism.
• Promote inclusive tourism that respects and uplifts marginalized groups.

19. SDG 16 (Peace, Justice, and Strong Institutions):

• Engage transparently with local governments to ensure ethical business practices in port operations.
• Support anti-corruption measures and fair-trade agreements in all destinations.

Global Cooperation

20. SDG 17 (Partnerships for the Goals):

• Join international sustainability coalitions, such as the Global Maritime Forum, to accelerate progress on shared goals.
• Collaborate with universities and research institutions to develop innovative sustainable maritime technologies.